PROJECT STARLIT MODEL 2 vol 1
THE COACHING BUSINESS PLAYBOOK
FITNESS BUSINESS ENGINE
From hosting workshops with 1–2 people in the room to building events with 1,000+ engaged attendees… from scrambling for clients to running a self-sustaining, high-margin coaching venture. Every system you need is here. Designed for online coaches, consultants, mentors, and coaching entrepreneurs, this is an END TO END STEP BY STEP GROWTH AND FULFILLMENT MODEL.
Don't worry, this wasn’t created to be packaged or pitched. Project Starlit exists because I wanted to see what was possible, how far a business and an entrepreneur could be scaled if done right. What you’re looking at is the result of that. It’s practice and lessons turned into playbook.
LEAD GEN
FROM PAID ADS TO WARM OUTREACH
LEAD NURTURE
Sequences, Automations and systems to 3x showup rates
SALES
Money Models, High ticket sales to maximize ltv with exact scripts
Fulfillment and Ascension
Leadership, Hiring, Execution +
I Built This So You Don’t Have to Keep Starting Over Every Month You shouldn’t need to be famous, funded, or flawlessly productive to build something great. You just need the right setup. Here it is.
Every asset exists for a reason: reduce guesswork, compress execution time, and compound client outcomes. Each component ties to a growth lever: acquisition, nurture, conversion, retention, fulfillment. GOAL > CREATE CLIENT FINANCED ACQUISITION, MAXIMIZE LTV TO CAC RATIO, DELIVER WORLD CLASS SERVICE, GROW AT 10X SPEED WHILE BEATING EVERYONE ELSE IN THE INDUSTRY
Most People Build Businesses That Drain Them. You Don’t Have To
25+ Systems and Playbooks WITH RESOURCES
• Client-Financed Growth: How to Get Paid to Scale Your Coaching Business
• Money Models Part1: Build the Back End Before You Buy Traffic
• Full frameworks and model guide
Lead Acquisition & NURTURE
35+ deployable custom funnels (external, reactivation, internal, hiring, onboarding)
• Lead Gen Foundations: Grow the Bucket, Not Just Fill It
• Offer Creation and 4 Unfair Advantages
• Lead Scrapping and Outreach >No Leads? Pick Up the Phone. (Then Hire Someone)
• Affiliates and Referrals
• Organic Content, Socials and Content Creation
• 40+ Free Funnels, Websites, Plays & GHL
• Copywriting and Ad Frameworks PASE 2.0
• Creatives & Design: Free 100+ Canva Ads Built for Fitness Businesses
• Paid Ads (Meta) going live(Technical)
• Nurturing Fundamentals, Sequences, SOPs
• Pre Sale Questionnaire
• Self SMS/Email workflow, Lead Tracking sheet
Sales & Ascension
• Intro and Foundations of selling
• High Ticket One on One Sales Training + Script, Gap Selling 2.0
• Medium Ticket Plays and Money Models 2
• Be a Tiger, Not a Puppy: Volume, Metrics, and Saying No to Weirdos
•12+ internal plays & theme templates (virtual + in‑person) for existing members
•Objection Overcomes
•Recognition & social proof loop framework
•Churn risk indicators + intervention scripts
Fulfillment and ascension
• Fulfillment, From Promise to Proof, How to Engineer World‑Class Delivery
•Set the stage: clear promises, mapped onboarding, surprise bonuses, milestone rewards
•Build systems: hire right, define "good," record calls, fix bottlenecks fast
• Team , Hiring A Players + Interview Script
•Virtual Assistants Playbook
•Culture by Design: Expectations, KPIs & Cadence from Minute One
Get the Workflows We Wish We Had on Day One
If You’ve Ever Thought “I Could Do So Much More If I Just Had the Right Setup”—This Is That Setup.
Every script, SOP, and automation here came from solving a problem the hard way.....so you don’t have to.
Master Every Lever: Lead Generation, Sales Mastery, World-Class Fulfillment, and Retention Systems in One Proven Framework.
PLaybook1 LEAD GENERATION and Brand
It’s not that your coaching doesn’t work. It’s that no one knows it exists. You’ve got something valuable, but if your lead gen system is just crossing fingers and boosting posts, you’re leaking time, money, and momentum.
This section is about building the machine that helps the right people find you....and say “yes.” Most coaches are excellent at getting results once someone’s in the room. But getting them in the room is where the dream dies.
What’s included:
→ Plug-and-play Meta ad campaigns and funnel templates to go live same day
→ 100+ Canva ad templates built for coaches (headlines, images, urgency banners, mockups)
→ Outreach scripts, cold DM/email frameworks, and VA onboarding tools
→ Referral systems and win-win affiliate setup kits
→ A breakdown of PASE marketing to craft ads that hit all four buying types
→ Offer builders, swipe copy, and diagnostics to stop guessing and start testing
Glimpse of what's inside the Playbook
40+ Funnels, Websites and Plays
70+ Proven Ad Copies for Plug n Play + PASE 2.0 FRAMEWORK
Lead Scrapping Sheet and Outreach Scripts
Nearly 130+ Plug n Play converting Canva ad templates
Playbook 2: LEAD NURTURE SYSTEMS
Boring yet one of the highest leverage solutions to business growth
Most coaches lose potential clients because they don’t follow up properly. In this part of the training, we’ll walk you through how to build a complete lead nurture system using automated texts, emails, and voicemail drops, all designed to feel personal and build trust. You’ll also learn how to respond manually when needed, what to say during follow ups, and how to create a smooth experience that makes people want to book with you.
Glimpse of Some of the Resources Inside
Nurturing Workflows and Automations
Pre Sale Questionnaire
Lead Nurture Guide Sheet
PLAYBOOK 3 SALES AND CONVESRION
They’re Not Saying No. They’re Saying “Help Me Believe.”
Most coaches don’t hate sales—they hate feeling like sleazy closers. But what if sales didn’t feel like pressure? What if every call was a real diagnostic, uncovering why someone’s stuck and mapping the fastest way to change?
That’s what this module installs. You’ll walk in with a repeatable script that shifts the focus from selling to solving—and walk out with higher conversions, lower stress, and upfront cash that pays for your next wave of growth. Whether you're closing $99 or $3,000, the system adjusts to your offer and your tone.
What you’ll walk away with:
→ Full 1-on-1 and One to Many sales script based on proven principles (Open → Root Cause → Solution → Close)
→ Money Models and Client Journeys, tactical tips to make sales effortless
→ Objection vaults (price, time, “need to think”) + downsell frameworks that kill hesitation
→ Follow-up systems, ghostbuster scripts, and KPI trackers so you stop leaving money on the table
Some of the Resources Inside
Medium Ticket and Money Models Sales Sales Plays
One to Many Sales Playbook with Slide Deck
High Ticket One on One Sales Script, GAP Selling 2.0
Playbook 4: FULFILLMENT
Deliver a high quality client experience that drives retention and referrals
You can’t scale if every new client becomes a new fire to put out. This module builds your client success engine from the inside out: onboarding, delivery, team handoffs, automations, community—all streamlined so people stay longer, refer more, and actually finish what they started. Whether you're online, in-person, or hybrid, the systems in here turn your business into something clients trust—and you can breathe inside of.
→ A full “Talent Funnel” to find, vet, and onboard team members who stay and perform
→ Clear fulfillment SOPs—onboarding, check-ins, success plans, escalation paths
→ Templates to train your team and automate 80% of delivery tasks without losing quality
→ Culture and leadership tools to keep your standards high without micromanaging
→ Referral-focused delivery systems that generate repeat business
Some of the Resources Inside
Workshop Funnel
Interview Scripts and Process
Building Culture
Client and Employee Onboarding Handbooks
Playbook 5: RETENTION AND ASCENSION STRATEGIES
Keep clients longer and increase lifetime value through smart offers and follow up
In this final stage, we focus on keeping your current clients happy and engaged and how to increase the value of every customer. You’ll learn how to create longer term programs, when and how to offer upsells, and how to create re engagement campaigns for old or inactive clients. We’ll also talk about building a community feel within your business so your clients stay loyal and become your biggest promoters.
Glimpse of Some of the Resources Inside
Internal Plays for Retention
For the Ones Who Could’ve Quit, But Didn’t
Online Coaches
You’re great on camera, have testimonials, and maybe even a niche, but you’re not making consistent sales. You post content, build funnels, maybe even launch challenges… but crickets. You’re left wondering if it’s your offer, your system, or just bad luck. This isn’t about going viral—it’s about turning attention into income.
Consultants / Mentors
You’ve spent years honing your skills, building frameworks, delivering results, yet clients are sporadic, retention is weak, and word-of-mouth only goes so far. You know you’re capable of more, but you're stuck babysitting DMs, chasing referrals, or feeling invisible online.
Coaching Business Owners
You poured everything into your programs, platforms, and delivery. But the bills don’t care about your passion. Leads dry up, clients ghost you, and you’re stuck offering discounts just to stay alive. Marketing feels like a second job you didn’t sign up for. You want full pipelines, loyal clients, and a calendar that runs without begging.
Hybrid Coaches / Online + Offline Models
You’re split between live delivery and digital delivery, torn trying to grow both arms of your business, but it feels like juggling two fires with one hand. You're not short on ambition, you’re short on a repeatable system that ties it all together and lets you scale without burning out.
Being a business owner is one of the most exciting, rewarding things in the world.
You get to chase your vision, help people, and build something that actually matters. But when it stalls, when you’re not growing, not earning, not being seen, it’s hard not to question everything. What you’re facing right now isn’t the end. There are people you haven’t met yet. Clients you haven’t helped. Opportunities that haven’t shown up, because you haven’t leveled up enough to meet them yet.
Project Starlit exists for that exact reason. To give entrepreneurs who care the structure, strategy, and support to finally get there.
WE SIMPLIFED THE IMPLEMENTATION WITH STEP BY STEP GUIDELINES SO ANYONE CAN APPLY THEM
RESULTS THIS MODEL WAS MADE FOR
You’ll stop chasing leads and start converting them
With proper nurture systems in place, your leads won’t fall through the cracks. And when they show up they will be eager to buy
You’ll start thinking like a real business owner
You won’t be reacting to problems every day. You’ll follow a plan, make data driven decisions, and start scaling with intention.
You’ll wake up to new leads coming in daily
No more crossing your fingers or waiting for walk-ins. Your marketing will finally feel under control and predictable due to having multiple channels of acquistion from paid ads to affiliates
You’ll build a community of clients who stick around and ascend
Retention won’t be a mystery anymore. Clients will stay longer, refer friends, and engage more with your brand because they actually feel supported.
You’ll actually enjoy sales conversations
You won’t need to lower your price to get sign ups. You’ll lead real conversations with confidence and close more clients while empowering them with a style that suits you
You’ll have more time to focus on coaching and client results
Instead of juggling DMs, texts, missed calls, and admin work, you’ll run a smooth operation with systems and team members handling the backend.
Growth doesn't happen in a vacuum. It happens when systems support you. When proven tools replace guesswork. When others have walked the path and left a map behind. That's what this is. Your map.
Follow it. Build with it. Improve on it. Just don’t stay stuck.
Frequently Asked Questions
Do I need a team to use this fulfillment system?
No. This works for solo coaches and growing teams. You can scale the system as you grow.
Can I apply this to both online and in person services?
Yes. The systems are designed to work in any delivery model including hybrid.
What if I already have a program built?
Perfect. This stage helps you improve how you deliver it so your clients get more from what you’ve already created.
Is this hard to implement if I’m not organized?
Not at all. You’ll get checklists, templates, and walkthroughs that simplify everything.
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